Connected TV refers to any gadget that is designed to support the multimedia and has the ability to connect to the internet, for example internet-capable TV. Advantages on the preference to use connected TV has allowed many businesses who use this mode of advertising to increase their market in recent times. The number of homes that are currently installed with smart TV has increased in recent times, most people have shifted from using cable TV and now depend on using the internet to get most of their news. Given there are different people who are constantly watching the same TVs, the business gets the opportunity to address different adverts to different people all at once provided there are different people who are watching the TV at the same time.
Research explores one of the best ways for a business to be effective is by having the developed adverts to arrive to the preferred target. Often the smart gadget collects the different personnel information, and by using the connected TV advertising the business uses the smart gadget users information to tailor-make the right advert and ensure it gets the desired impact on the audience. Most Smart TVs are keen to ensure they deliver high quality ads which are better to ensure there is better transmission of advertisement, in recent times many people prefer to use smart TVs due to the excellent sound that is delivered to the listeners. With better ad quality done by the companies they get the opportunity to promote brand loyalty and this significantly expected to boost the brand exposure to different platforms given they get the privilege to have more people view the adverts.
Research explores connected TV allows the marketers have an opportunity to deliver the best formulated advertisements in the market, connected TV allows the adverts to use animation, call-in-action and static to ensure the receivers gets the best adverts done. Connected TV identified to have a larger screen experience that often results to high ads view ability, moreover, many people prefer to watch their smart TV more compared to their traditional cable TVs which does not give as much output as the smart TVs’. Connected TV allows different users to give their feedback with ease, thus the clients gets the opportunity to gauge how well their adverts are being received by their intended market which is essential for any advertisement of a product in the market. Conclusively, many smart gadget users gets the privilege to watch their preferential channels and based on the feedback, the users gets the opportunity to have tailored made adverts that will have a great impact on the users generating desired results to the company.